Cookies Policy

Cookies Policy 

Last updated September 19, 2022


This Cookie Policy explains how TruDiagnostics Inc. (“Company”, “We”, “Us”,and “Our”) uses cookies and similar technologies to recognize you when you visit our websites at https://trudiagnostic.com, (“Websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. 

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. 


What are cookies?


Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. 

Cookies set by the website owner (In this case, TruDiagnostic.) and are called “First party cookies”. Cookies set by parties other than the website owner are called “Third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content, and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. 


Why do we use cookies? 


We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our online properties. Third party cookies serve cookies through our websites for advertising, analytics and other purposes. This is described in more detail below. 

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below. (please note that the specific cookies served may vary depending on the specific online properties you visit.)


How can I control cookies? 


You have the right to decide whether to accept or reject cookies. Essential cookies cannot be rejected as they are strictly necessary to provide you with services. 


The Cookies Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. 


In addition, most advertising networks offer a way to opt out of targeted advertising. If you would like more information, please visit aboutads.info/choices or youronlinechoices.com. 


The specific types of first and third party cookies served through our Website and the purposes they perform are described in the table below. (Please note that specific cookies served may vary depending on specific online properties you visit.): 


Essential website cookies

 

These cookies are strictly necessary to provide you with services available through our websites, and to use some of its features, such as access to secure areas: 


Name: cart_currency

Purpose: Used in connection with shopping card

Provider: trudiagnostic.com

Service: Shopify 

Country: Canada

Type: http_cookie

 Expires in: 14 days


Name: __cf_bm

Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode

Provider:  .boldapps.net

Service: Cloudflare

Country: United States

Type: server_cookie

 Expires in: 30 minutes


Name:  ASP.net_SessionID

Purpose: Used by Microsoft .NET-based sites to maintain an anonymized user session by the server. This cookie expires at the end of a browsing session, which is determined by the application configuration. 

Provider:  login.trudiagnostic.com

Service: .NET platform

Country: United States

Type: http_cookie

 Expires in: session


Name: secure_customer_sig

Purpose: used in connection with customer login.

Provider: trudiagnostic.com

Service: Shopify

Country: Canada

Type: http_cookie

 Expires in: 11 months 30 days


Name: __tlbccpv

Purpose: Used to record unique visitor views of the consent banner

Provider: .termly.io

Service: Termly

Country: United States

Type: http_cookie

 Expires in: 1 year 



Performance and functionality cookies

These cookies are used to enhance the performance and functionality of our websites, but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable 


Name:  _hjAbsoluteSessionInProgress

Purpose: The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information. 

Provider: trudiagnostic.com 

Service: HotJar

Country: Canada

Type: http_cookie

 Expires in: 30 minutes 


Analytics and Customization cookies: 


These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you. 


Name: _gid

Purpose: Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. 

Provider: trudiagnostic.com

Service: Google Analytics

Country: Canada

Type: http_cookie

 Expires in: 1 day. 


Name: _shopify_s

Purpose: Shopify Analytics

Provider: trudiagnostic.com 

Service: Shopify.com

Country: Canada

Type: server_cookie

 Expires in: 30 minutes


Name: _ga_#

Purpose: used to distinguish individual users by means of a designation of a randomly generated number as client identifier, which allows calculation of visits and sessions. 

Provider: trudiagnostic.com

Service: Google Analytics. 

Country: Canada

Type: http_cookie

 Expires in:  1 minute 


Name:  _shopify_y

Purpose: Shopify analytics

Provider: trudiagnostic.com

Service: Shopify.com

Country: Canada

Type: http_cookie

 Expires in: 11 months and 30 days


Name: __ga

Purpose: it records a particular ID used to come up with data about a website usage by the user. It is a HTTP cookie that expires after 2 years. 

Provider: trudiagnostic.com

Service: Google Analytics

Country: Canada

Type: http_cookie

 Expires in: 1 year 11 months 29 days


Name: _S

Purpose: Shopify analytics 

Provider: trudiagnostic.com

Service: Shopify.com

Country: Canada

Type: http_cookie 

 Expires in: 30 minutes


Name:  _y

Purpose: Shopify analytics 

Provider: trudiagnostic.com

Service: Shopify.com

Country: Canada

Type: http_cookie 

 Expires in: 11 months 30 days


Name: #collect

Purpose: Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie.

Provider: trudiagnostic.com

Service: Google Analytics

Country: United States

Type: pixel_tracker

 Expires in: session


Advertising Cookies


These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. 


Name: ga-audiences

Purpose: used by Google Adwords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites. 

Provider: trudiagnostic.com

Service: AdWords

Country: United States

Type: pixel_tracker

 Expires in: session


Name: _shopify_sa_t

Purpose: Shopify analytics relating to marketing & referrals

Provider: trudiagnostic.com 

Service: Shopify.com

Country: Canada

Type: http_cookie

 Expires in: 30 minutes


Name: a

Purpose Registers a unique ID that identifies a returning user’s device The ID is used for targeted ads 

Provider: trudiagnostic.com

Service:  Cox Digital Solutions (Formerly Adify)

Country: United States

Type: pixel_tracker

 Expires in: session


Name: _landing_page

Purpose: Track landing pages

Provider: trudiagnostic.com

Service: Shopify.com

Country: Canada

Type: http_cookie

 Expires in: 14 days


Name:  _orig_referrer

Purpose: Track landing pages

Provider: trudiagnostic.com

Service: Shopify.com

Country: Canada

Type: http_cookie

 Expires in: 14 days


Name:  _fbp

Purpose: Facebook tracking pixel used to identify visitors for personalized advertising

Provider: trudiagnostic.com

Service: Shopify.com

Country: Canada

Type: http_cookie

 Expires in: 14 days


Name: _fbp

Purpose: Facebook tracking pixel used to identify visitors for personalized advertising

Provider: trudiagnostic.com

Service: Facebook

Country: Canada

Type: http_cookie

 Expires in: 2 months and 29 days. 



Name: test_cookie

Purpose: A session cookie used to check if the user’s browser supports cookies

Provider: doubleclick.net

Service: DoubleClick

Country: United States

Type: server_Cookie

 Expires in: 15 minutes


Name: td

Purpose:Used to deliver targeted advertisements to users based on browsing activity 

Provider: trudiagnostic.com

Service: UnrulyX

Country: United States

Type: pixel_tracker

 Expires in: Session


Name: _gcl_au

Purpose: Used by google AdSense for experimenting with advertisement efficiency across websites using their services. 

Provider: trudiagnostic.com

Service: AdSense

Country: Canada

Type: http_cookie

 Expires in: 2 months 29 days 


Name: Shopify_sa_p

Purpose: Shopify analytics relating to marketing & referrals 

Provider: trudiagnostic.com

Service: Shopify.com

Country: Canada

Type: http_cookie

 Expires in: 


Name: IDE

Purpose: Used to measure the conversion rate of ads presented to the user. 

Provider: doubleclick.net

Service: DoubleClick

Country: United States

Type: server_cookie

 Expires in: 1 year 11 months 29 days. 


Unclassified Cookies:  


In addition to the cookies classified above, we also have unclassified cookies, which assist in similar functions listed above. 

These cookies are used to create a persistent shopping cart, geotarget redirects to send visitors to local distributors of our products, create session samples for the purpose of traffic and website use analytics, and enable tidio livechat features. 



What about other tracking technologies, like web beacons? 


Cookies are not hte only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”_). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our site, or opened an email which includes them. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, or to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning. 


Do you use Flash cookies or Local Shared Objects?


Websites may also use so–called “flash cookies” (also known as Local Shared Objects or “LSOs) to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations. 

If you do not want flash cookies stored on your computer, you can adjust your flash player to block flash cookies storage.  Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content. 


How often will you update this cookie policy? 


We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. 


Where can I get further information? 


If you have any questions about our use of cookies or other technologies, please email us at support@trudiagnostic.com